When shopping online, transactions are practically automatic and mistakes are by far the exception. When we buy something online we trust that we get what we pay for. So why is it when we buy digital media “online,” we don’t have that same amount of trust? The trust I’m referring to is not whether or not an impression is seen by a person. There is an overall lack of trust between buyers, sellers and everyone in between, but the emergence of the smart contract could one day add a dose of transparency…
Media buyers want upfront pricing commitments; more than half of all publishers have difficulty forecasting inventory and revenue.
Is it Time for the Digital Advertising Industry to Adopt a More Financially Sophisticated Model for its Transactions? That is the primary question explored by the latest original research from The 614 Group…
Blockchain technology has been on the top of I-COM Data Science Blockchain & Advanced Research Subcommittee’s agenda since its launch last August. Several experts and interested professionals have joined the working group; eager to investigate the many applications of blockchain technology and showcase particular use-cases.
In today’s digital age, the timely retrieval of information is critical to human functioning. This reality means millions, even billions, of users coalescing around internet search.
Madison Ave gets a new solution for buying and selling digital advertising…
Blockchain, sometimes referred to as distributed ledger technology (DLT), has attracted a tremendous amount of attention and resources over the last couple years.
Industry Index’ recent Roundtable, “The Blockchain Revolution: Understanding Blockchain’s impact and applications for MadTech”, set out to find the roadmap between blockchain buzzword and widespread blockchain adoption.
In ad tech, whether you’re an advertiser or publisher, odds are you don’t know your partner.
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