Funding Supports Growth and Expansion of the Company’s Guaranteed Advertising Contract Marketplace, Preferred Partnerships and Integrations
In the few past years, we’ve heard a steady drumbeat about adtech’s broken media market. The bad news is problems like hidden fees, fraud, viewability and other related issues are real. The good news is that advertisers have begun to demand change. In fact, one study credits advertiser pressure as the reason for a 31% year-over-year decline in fraud. However, while advertiser pressure is critical, the key to building a better media marketplace is to model the experience of the capital and commodities markets.
NYIAX has today (April 20) announced a tie-up with startup Rebel AI which the pairing claims will help advertisers and publishers verify ad marketplace contracts, meaning media buyers can be more safely assured they will get what they paid for. Under the terms of the agreement, the Rebel AI Passport product will be integrated into the NYIAX marketplace, meaning media buyers that choose it as the court of record for futures contracts can be better assured the terms of the contract will be delivered upon.
On the podcast this week, NYIAX founder and President Carolina Abenante talks about her career as a deal-maker and her current project: making blockchain work for the marketer.
In March, Horizon Media hosted a blockchain summit and brought together platforms to discuss how they are working with the technology. The conference was meant to educate the agency about blockchain as much as enthuse its publisher clients.
Google on Wednesday said it will stop serving ads for cryptocurrencies and related content in June. The ban includes, but is not limited to, initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets and cryptocurrency trading advice. Google also will bar aggregators and affiliates from serving ads for cryptocurrencies and related content.
Blockchain is a revolutionary technology that will transform the way we exchange value. However, writes Carolina Abenante (pictured below), president and co-founder, NYIAX, exclusively for ExchangeWire, in order for it to clean up the inefficiency and fraud plaguing ad tech, stakeholders must first understand and embrace self-effectuating, or ‘smart’, contracts.
The release of the Interactive Advertising Bureau’s Blockchain for Video Advertising white paper has the digital ad industry abuzz. The emerging technology, best known for powering cryptocurrencies, is apparently coming to save us! Forget that much of the conversation last year revolved around AI as the solution to our transparency and fraud woes. Now, we see a raft of claims that it’s blockchain, with decentralized power and public ledgers, that will reinvent financial systems and disrupt every industry, including advertising.
Chapter 3: Bringing Fintech to Madison Avenue and Beyond
When Nasdaq created the world’s first electronic stock market in 1971, it took center stage as the leader of new technology and innovation. Today, the exchange is taking that fintech expertise even further afield as it adapts its platform to accommodate new asset classes. Among the first: advertising contracts.
Blockchain and marketing isn’t just a punchline. Jeremy Epstein, CEO of Never Stop Marketing, a boutique marketing agency for blockchain startups, and one of the world’s foremost authorities on the adoption of blockchain and decentralized technology in advertising and marketing — and speaker at the upcoming MarTech conference too — just released the second edition of his blockchain marketing technology landscape.
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