Maybe a better marketplace isn’t the only benefit of a return to context. We can also deliver a better media experience to consumers.
Take a look at the highlights from NYIAX event at CES 2020 with Adam Gerber, Noah Tratt & Vin Paolozzi who discuss privacy.
At CES, we sat down with Noah Tratt, Global Senior VP for Expedia Group’s Regional Brands, to get his take on the current state of the media landscape, and, of course, its future. Tratt leads all strategy, product, retail and marketing efforts for Travelocity, Orbitz, and CheapTickets in North America, ebookers and MrJet in Europe and Wotif and lastminute.com.au in Australia/New Zealand.
Sir Martin Sorrell and Lou Paskalis discuss why the agency holding companies are in trouble.
Panellists:
Carolina Abenante, NYIAX
Monque Nelson, UniWorld
Emily Del Greco, MightyHive
Moderator: Richy Glassberg, SafeGuard Privacy
Panelists:
Vin Paolozzi, Kinesso
Noah Tratt, Expedia
Adam Gerber, Essence
Moderator: Tim Hsia, Media Mobilize
Horizon Media’s Bill Koenigsberg, Bank of America’s Lou Paskalis, and S4 Capital’s Sir Martin Sorrell
The Ad Council has formed a partnership with NYIAX, an upfront marketplace and contract management platform, gaining access to their innovative technology and hundreds of premium high-profile digital media publishers. NYIAX provides the marketplace for the Ad Council to connect with publishers that donate the inventory.
The need for transparency is obvious. But a feud over two new IAB tools underscores why transparency will never be possible as long as the industry perpetuates the intermediary blame game.
NYIAX delivers trust and transparency to the markets
of tomorrow.
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