New York Interactive Advertising Exchange, powered by Nasdaq technology, aims to bring automated trading of future ad space to more premium sellers
NYIAX aims to transform ad inventory into standardized and durable securities. A blockchain-enabled media trading platform running in the cloud and powered by Nasdaq.
Nasdaq Inc has provided blockchain technology to run a new exchange to trade guaranteed advertising contracts…New York Interactive Advertising Exchange (NYIAX), which is set to launch in the fourth quarter of 2017, will provide an electronic marketplace for publishers, advertisers and media buyers to buy and sell future advertising inventory
Advertisers will focus less on quantity and more on quality over the next five years. That shift in how they spend their marketing budgets will change the role programmatic – and media agencies – play in the marketing ecosystem.
Nasdaq, Inc. (Nasdaq:NDAQ) today reported financial results for the fourth quarter of 2016. Fourth quarter net revenues were $599 million, up $63 million or 12% from $536 million in the prior year period, driven primarily…
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