IAB Tech Lab has launched a Blockchain Working Group to investigate different applications of blockchain technology and establish standards and best practices for the digital advertising industry.
You know times are tough for digital advertising when America’s largest advertiser, Procter & Gamble, cuts a significant portion of its digital ad spend, and still continues to grow sales.
An online advertisement for Lancome lipstick or a Lamborghini might not appear to have anything to do with the technology guts of modern financial markets. But with fraud rampant, some of Wall Street’s hottest buzzwords are being uttered on Madison Avenue.
There’s an old saying about trust — it takes years to build, seconds to break, and a lifetime to repair. Trust is broken in ad tech. Repairing trust requires an industry-wide commitment to come together for the long haul to rebuild our marketplace. So where do we start?
Now in a pilot, NYIAX adapts Nasdaq tech, future ad contracts and blockchain to power a new approach for buying and selling digital ads.
Adena Friedman, the first woman to run a U.S. stock exchange, needs to look for growth outside of Nasdaq’s comfort zone.
Not long ago, possession meant holding something in your hand. Over the past two decades, a series of disruptors created a digital society, where the most salient feature is the ability to copy. But soon, every industry will face the blockchain disruption
It’s hard not to think of airline pilots whenever someone insists that automation in the advertising industry will make people obsolete. Pilots, after all, have witnessed so much automation in the cockpit over the past few decades that many believe their role in flying the plane is superfluous.
Over the past 12 to 18 months, Nasdaq has seen increased interest and activity in creating new types of exchanges that offer innovative, creative asset classes which can be traded outside of the typical capital markets structure.
Carolina Abenante, Founder, President & Vice Chairperson at NYIAX joins Jill Malandrino at DC Blockchain.
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