At NYIAX, we offer flexible engagement models tailored to meet the unique needs of in-house marketers, agencies and media owners. Whether utilizing a self-serve, managed service, or a hybrid approach, we combine the power of our platform with the expertise of our team to ensure total client satisfaction and performance.
NYIAX offers a full suite of capabilities, ranging from an end-to-end trading and smart contract platform that streamlines the entire media buying process, to modular access to specific applications and services. This operating framework empowers our customers to select the level of functionality and support that best aligns with their business goals and budget.
Let’s Talk! Email: sales@nyiax.com.
software for direct and programmatic
software for direct and programmatic
software for direct and programmatic
software for programmatic
software for direct and programmatic
software for direct and programmatic
software for direct and programmatic
services for programmatic campaigns
services for direct campaigns
software for retailers and agencies
*These applications are modules within our Advertising Trading and Automation Platform, designed for flexible use—either as part of our comprehensive end-to-end system or independently as standalone components.
NYIAX empowers in-house marketers, agencies, and media owners by enabling seamless management of both direct and programmatic media buying. Through our comprehensive platform, users can discover, execute, and ensure compliance across their media campaigns. This powerful tool simplifies the entire ad transaction process by unifying execution, tracking, and optimization into one solution. Advanced automation provides a 360-degree view of media investments across all channels, ensuring efficiency, transparency, and superior performance. Whether through direct deals or programmatic channels, NYIAX adapts to the evolving demands of the market while drastically reducing manual workflows and errors. The result is a more agile and effective media buying experience that drives better outcomes for all stakeholders.
Launching in 2025, NYIAX’s Transparent Forwards and Futures Marketplace will revolutionize media buying by giving in-house marketers and agencies unparalleled access to premium supply. As the only two-party exchange where both buyers and sellers are fully known to each other, it provides an unmatched level of transparency in price discovery and negotiation. Built on NYIAX’s standardized taxonomy and powered by the Nasdaq Financial Matching Engine, this marketplace automates the discovery of high-quality inventory, ensuring marketers can confidently negotiate and manage forward media assets that meet their long-term campaign goals. This marketplace will empower brands and agencies to strategically secure media well in advance, minimizing risk and optimizing campaign results.
This application gives in-house marketers and agencies the ability to create and manage customized marketplaces focused on their strategic partners and high-priority supply. Blockchain Smart Contracts reflect all negotiated terms, benefits, and joint business plans (JBP) which are reflected through the transaction. By supporting supply path optimization (SPO), NYIAX ensures that each campaign extracts the maximum value from these key partnerships. Whether managed at the corporate level or tailored to individual brands or clients, this solution fosters efficient collaboration and value-driven advertising strategies. The application seamlessly integrates with NYIAX’s Media Discovery, Negotiation, and Planning capabilities, providing full transparency and control over every stage of the media transaction.
NYIAX’s Custom Deal Library provides in-house marketers and agencies with a centralized view of programmatic deal opportunities and activity, encompassing everything from direct guaranteed deals to private marketplaces (PMPs). By consolidating visibility across campaigns, channels, and platforms, it simplifies performance analysis, saves time, and reduces errors, ultimately improving decision-making. Acting as both a tracking tool and a catalog of deal opportunities, the Deal Library helps maximize the value of future campaigns while optimizing the supply path. This unified view supports long-term planning and efficient campaign activation, enabling brands and agencies to streamline their media investment management and execution.
This feature provides a comprehensive, two-sided reporting view that ensures both buyers and sellers have full transparency into campaign delivery and compliance. It simplifies campaign monitoring, saves time, and reduces errors by enabling marketers and agencies to track key metrics such as negotiated benefits, post-auction discounts, fees, ad server delivery, and brand safety, aligning every campaign with business goals. With real-time dashboards, the platform empowers both sides to easily monitor delivery and investment performance, reducing the risk of overspend and ensuring flawless execution. By optimizing the supply path and fostering collaboration between buyers and sellers, NYIAX drives efficiency across the entire ad supply chain, eliminating the need for make-goods and streamlining the entire process.
This application provides marketers and agencies with a complete, real-time view of their media investments, tracking performance and budget drawdowns across all campaigns and channels. It simplifies processes, saves time, and aligns organizations across departments by providing a clear understanding of where investments are, while also reducing errors in gathering and analyzing this data. The application delivers comprehensive insights into spend allocation and optimization opportunities, ensuring media investments align with campaign goals and strategies. This real-time visibility into media investments enhances negotiation outcomes, improves compliance with strategic initiatives, informs progress on Joint Business Plans (JBP), and supports SPO efforts to maximize returns and minimize inefficiencies. Whether operating at a corporate or brand level, the platform ensures precise budget management, enabling teams to make data-driven decisions that elevate overall performance.
Managing financial transactions across advertising campaigns can be complex — NYIAX’s Media Reconciliation and Billing Application simplifies this process by automating reconciliation and financial reporting for both direct and programmatic transactions. The application consolidates media spend data into a single, transparent view, ensuring invoicing accuracy, payment tracking, and easy discrepancy resolution. With a 95% reduction in time spent on reconciliation, it saves valuable time, eliminates errors, and simplifies audits, significantly reducing administrative workloads. Offering both managed service and self-service options, this flexible application ensures campaigns are financially sound, minimizes discrepancies, improves overall financial transparency across all advertising efforts and simplifies audit. Invoicing, as needed, can be included as a part of this service.
This end-to-end service is designed to deliver high-performance campaigns, across direct IO initiatives from discovery to reconciliation. In-house marketers and agencies can share a campaign brief or partner details, and NYIAX manages the entire process—from negotiation and compliance to reporting and billing—ensuring campaigns are executed flawlessly. By using the NYIAX platform to execute these campaigns, clients benefit from all the advanced features of NYIAX, including supply path optimization, real-time performance tracking, and transparent reporting, along with the added service of fully managing the campaign process. The service provides access to dashboards that allow real-time optimization and compliance management, ensuring campaigns align with performance goals at every step. Importantly, the trafficking process remains unchanged and is fully integrated with the advertiser’s ad server, maintaining continuity in operations. This service eliminates the risk of overspend and errors – delivering high-performance campaigns without the need for make-goods. Clients benefit from streamlined operations, allowing them to focus on strategic initiatives rather than execution details. With integrations into financial systems such as MediaOcean/ Prisma, campaign financials are seamlessly imported into your environment. Invoicing, as needed, can be included as a part of this service.
NYIAX’s Retail Media Platform equips retailers and agencies with the platform infrastructure to white-label, build and manage proprietary retail media networks, providing access to valuable first-party data and inventory. Retailers can create unique advertising environments that drive incremental revenue by offering brands and agencies highly targeted, data-driven ad solutions. For agencies, the platform facilitates collaboration with retail partners, ensuring campaigns align with strategic retail goals. This end-to-end solution provides everything needed to manage retail media campaigns, from discovery and planning to execution and optimization, enabling both retailers and agencies to extract the maximum value from their media investments.
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