NYIAX Solves Advertising’s Most Complex Challenges

"In my 20+ years in digital advertising, I’ve encountered and worked with a wide range of technology solutions, but NYIAX stands out with its vision, innovation, and powerful technology suite. While the platform’s versatility might seem complex, it addresses real industry challenges. At its core, NYIAX delivers efficiency, transparency, and valuable insights, excelling in innovation, cost savings, performance, and error-free media. It also fosters seamless collaboration—a true industry disruptor. Sleeping Giant. I’m a big fan."

"NYIAX is a facilitator of value. The platform removes the drudgery of the grunt work and human error, allowing agencies to repurpose their FTE ‘s on to strategic and revenue generating projects.”

"If anyone on your agency or marketing team is using Excel to manage core media operations, or if you struggle to track investments effectively, you're likely losing money, missing opportunities, and wasting time trying to trace spending.

NYIAX is the only platform I have seen that seamlessly integrates direct and programmatic buying, providing a unified view of investments. NYIAX saves time, reduces costs and gives us the information we need to inform negotiations and maximize partnership benefits."

“The NYIAX team has been instrumental in helping us to offboard manual, time-consuming tasks relating to deal curation, set up and troubleshooting PMP deals. They first set us up with an ongoing library of always-on deals we can now access at any time, which include our RON (run-of-network) and vertical deals as well as deals by media type and partner.

Their solution also regularly checks in with our partners to ensure scale and performance we need throughout campaign flight is achieved.

The alleviation from constant comms from publishers checking in throughout the flight was a huge selling point for our team. This library also was an easy reference to apply to all other applicable campaigns, especially with new team members starting and taking over new LOBs.”

“Having all the data in one place paints a clear picture of campaign performance.”

"The NYIAX team is one of the best to work with and their technology is some of the best I have seen. I wish I could keep them a secret as a competitive advantage for my agency."

"We utilized NYIAX for several complex campaigns that crossed direct and programmatic. NYIAX made this seamless for us. One example that is really helpful is when publishers send us their numbers directly, the naming conventions are all different and it takes us forever to get it into the format we need to match our IOs. With NYIAX, everything already matches. This totally eliminates our need to do QA, match it back to our IOs, etc. which is a huge time saver. I have saved several days of work on using NYIAX for reconciliation."

"It's been really easy to reconcile with NYIAX -- we receive all of the information in the same format and follow the same process. It's really, really easy. It's something we can do in minutes because as soon as we receive the information from NYIAX, we just upload it in seconds. It's really simple. To be honest, it takes us 10 minutes and it used to take 10 hours."

“Our partnership with NYIAX has enhanced our sales development and operations efforts in a material way. Being visible in the programmatic deal library and direct sales marketplace has made it easy for us to source incremental demand and build relationships with buyers.”